Talking about your Own Business is really hard.

It’s not just about what you offer or promote. It's about YOUR AUDIENCE. If they don’t connect to your message, you become the worst thing you can be in business. You become just like everyone else. A Search Result. That’s not memorable and won’t work. The goal of your message is to get your audience to say, “TELL ME MORE!” And it all starts with your “Elevator Pitch.” But the point of your pitch is not to explain what you do in 10 seconds or less. It’s about HOW HIGH up the elevator they will ride with you to listen to your message. Learn how to craft your Elevator Pitch the RIGHT way to a build a SINGLE WAY to talk about your business, no matter what marketing or sales platform it is. One message creates CONSISTENCY in your efforts, EFFICIENCY in your investment and you become DIFFERENT in the eyes of your Audience. Check out the FLOORS of the Elevator below. Let’s get building!

The Floors of YOUR Elevator

There is a logical explanation. You know EVERYTHING and your audience doesn’t. It is your Vision and your Expression of what is important that drives you. That is INTERNAL thinking. What you need is an outside perspective of your business to see what we see. Creating the right Message means speaking to your audience in the right LANGUAGE and the right ORDER. Remember: It is always on their terms. That is how to ensure they understand what you can do for them. If they MISS that connection, then they never see what you have to offer. The goal is to be MEMORABLE. To register as DIFFERENT in their minds. By building your Message one piece at a time, they will follow along and you will see higher conversion. It is as simple as that. Here is what YOUR Elevator will look like when you complete this course!

  • Looking to CONNECT with your Audience? It all starts on the FIRST FLOOR. Watch the doors as they close behind you.

  • Need to be clear on your AUDIENCE and their challenge? Welcome to the SECOND FLOOR. You will find what you need in Aisle 3.

  • Searching for that perfect way to talk about your SOLUTION? The THIRD FLOOR is loaded with the right way to do it.

  • Welcome to the FOURTH FLOOR. Possibly the most important stop you make. This is where you learn about the importance of Your PROCESS. Its just beyond the “Electronics” department, before “Housewares”.

  • It’s time to Accessorize! Dress up your Process on the FIFTH FLOOR. All your SERVICES in one easy-to-shop place.

  • The SIXTH FLOOR is a wonderful experience, full of all the BENEFITS you provide to your Audience. Be sure to pick up some Ice Cream while you’re there.

  • What happens when someone asks you to Prove Yourself? The SEVENTH FLOOR has all the equipment you need to create VALIDATION in what you’ve told them.

  • Congratulations! You made it to The EIGHTH FLOOR. You are at the Top, and its time for your CALL TO ACTION. What do you want to do next?